Book Marketing

Book marketing that finds your readers.

Every book has a unique premise and an intended audience. Our holistic, targeted approach helps you increase outreach, exposure and sales — in a way that stays sustainable for you in the long run.

Book Marketing illustration

How we approach Book Marketing.

We don’t offer cookie-cutter campaigns. We study your book’s particular qualities and its specific readers, because that is where its potential lies. From there, we build the foundations — keyword research, optimized listings and a search-friendly author website — before running ongoing content and social media activity.

Over time, a consistent campaign helps your book title and author name gain credibility within your genre in the eyes of search engines such as Google and Amazon. That translates into improved visibility, more direct engagement with readers and steady momentum for your book.

Why it matters

What you gain with Author Central Profs.

01

Built around your audience

Research into your genre and readers shapes every keyword, message and channel we use.

02

Strong foundations first

Your listings, author website and social profiles are optimized before the campaign goes live.

03

You approve the plan

Each month you receive a content plan of topics and ideas to approve before anything is executed.

04

Options for every budget

Full campaigns are available, as well as standalone social media marketing for tighter budgets.

How it works

A clear process, step by step.

Your dedicated project manager keeps you informed at every stage — and nothing moves forward without your approval.

  1. Sign up & onboarding

    After discussing your book with a senior consultant, you choose a plan. We assign dedicated resources, add you to our online portal and ask you to complete a short questionnaire.

  2. Keyword research & mapping

    We review your book and questionnaire, research the keywords your readers use and agree a focused set to target for the campaign.

  3. Optimization & author website

    Keywords are embedded in your listing pages, and your author website and social pages are created or optimized for SEO.

  4. Monthly content planning

    At the start of each month we share a content plan with topics and ideas for your approval.

  5. Content marketing & link building

    Content inspired by your book’s themes is shared on review sites, author listing sites, forums and online book communities — linking back to your website and book pages.

  6. Social media marketing

    We create and publish content on the social platforms best suited to your genre and message to engage readers directly.

What’s included

Everything you need, handled.

Every project is tailored to your book. Here’s what our Book Marketing service typically covers.

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  • Reader and keyword research
  • Amazon listing optimization
  • Author website creation or optimization
  • Search engine optimization (SEO)
  • Monthly content plan for your approval
  • Content marketing and link building
  • Social media marketing
  • Standalone social media packages available

Exact scope depends on the plan you choose. All prices are quoted at the start — no hidden costs.

FAQs

Common questions.

Answers to common questions about our Book Marketing service.

See all FAQs

How does a marketing campaign start?

Once you’ve discussed your book with a senior consultant and selected a plan, we assign dedicated resources to your project, add you to our online portal and ask you to submit your materials and complete a questionnaire. That gives us the insight needed to begin keyword research.

Do I get to approve the content?

Yes. At the beginning of each month we share a content plan with topics and ideas. We move forward with execution only after you approve it.

Can I choose social media marketing only?

Yes. For authors working with a limited budget, we offer social media marketing as a separate, standalone service.

Which channels do you use?

Campaigns combine optimized Amazon listings, your author website, content on book review sites, author listing sites, online book forums and communities, and the social media platforms best suited to your genre.

Discuss your project

Let’s talk about your book.

Tell us about your project and a publishing consultant will recommend the right next step for your Book Marketing goals.

Kick-start your project

We’ll reply within business hours — Mon – Fri, 9:00 AM – 5:30 PM PST.